We understand that as a business owner, you already have a lot on your plate. Well, take a deep breath: Follow Me has you covered.

Think of Follow Me as your personal guide to starting and growing your business on TikTok. Each week, you'll receive expert tips, tricks, and checklists, as well as easy-to-activate solutions and ideas from TikTok and fellow small business owners. Plus, exclusive access to events, giveaways, and other valuable perks.

OPPORTUNITY —  Over 63 billion (and counting!) views of #SmallBusiness content means there's a huge appetite for products and services like yours.

DISCOVERY — 39% of users say they discovered a product or brand on TikTok they didn't previously know.

INFLUENCE — The #TikTokMadeMeBuyIt phenomenon is oh-so real. TikTok users aren't passive watchers, they're highly engaged shoppers.

📌 Your Start —  We'll walk you through getting up and running on TikTok.

📌 Guidance — We'll share creative tips and tools to help your business shine on TikTok.

📌 Strategy — We'll provide blueprints for growing on TikTok.

Business Accounts are designed to help businesses like yours establish your brand on TikTok, engage your target audiences with great content only you could create, and build an effective organic marketing strategy on our platform.

Access to Business Creative Hub, which offers guidance on content creation and a steady stream of trending content to inspire your own.

Helpful tools like post scheduler and more robust analytics to help you manage and optimize your account.

Exclusive use of the Commercial Music Library, which offers more than half a million royalty-free songs and sounds for use in your TikToks.

Ability to add an email address for customer inquiries.

1. Open the TikTok app
2. Tap on your profile (the 3 dots in the top right).
3. Click on "Manage account."
4. Click on "Switch to Business Account."

It's time to make your TikTok debut! We understand, putting content out there can feel scary. But this week, we'll share some tips, tricks, and tools to help you create scroll-stopping content with ease.

When creating for TikTok, it's important to shake the need for perfection. Our community isn't looking for perfect - they want, real, relatable, and authentic.

Instead, with just a simple peek inside your business, you can show the Tiktok community what makes it shine. Here are a few ideas to help you tell your story:

"Day in the life" moments — packaging orders, restocking shelves, anything that gives your audience a glimpse of what goes into running your business

Product showcases, tutorials, and before-and-after "reveals" to promote your unique offerings and services

Customer testimonials or responses to comments on your past TikToks to encourage engagement and trust

📌  Always use sound, like music, narration, or sound effects

📌  Getting your message out early - keeping it short and sweet

📌  Joining the fun by putting your unique twist on trends

📌  Using captions or stickers for joyful visual effects

Last week, you learned that the most successful TikToks tell stories that feel authentic — and then you made a real, live TikTok. Look at you, superstar! Now we're going to show you how to give that content a boost with Promote, our in-app tool that lets you turn your existing TikToks into instant ads. All it takes is a few simple steps and a budget as low as $5/day.

1. Increase video views and engagement
2. Get more followers and visits to your profile
3. Drive more visits to your website

Plus, after running a Promote campaign, you'll receive insights and campaign analytics.

Ready to give it a try? To access Promote click the three dots (...) at the button of any of your videos and click Promote OR navigate to "Settings and privacy" and tap on "Business suite," where you will see the Promote button.

This week, things are getting even more exciting with your introduction to TikTok Ads Manager. Ads Manager is TIkTok's self-serve advertising platform, where you can drive even bigger, faster results, whatever your budget or marketing goals may be.

From awareness to conversion, simply choose your campaign objective and watch the magic happen.

Target by gender, location, age, interests, and more.

Make dynamic ads—and continuously optimize them—with just a few clicks directly in Ads Manager.

Monitor and improve your ad performance with detailed data and automated custom reports.

📌 Video Template
📌 Smart Video Soundtrack
📌 TikTok Video Editor
📌 Smart Video
📌 Quick Optimization

Today we're going to share a few more tips and tools to keep you going and growing on TikTok.

📣 You introduced your business to the TikTok community with a Business Account, unlocking a variety of valuable tools to help you learn, create, and grow.

👏 You made your TikTok debut and started to share your unique business story with us. It was a lot easier than you thought, right?

🚀 You discovered - and maybe even tried - Promote, TikTok's low-cost tool to drive more engagement and results with your content.

💰You explored TikTok Ads Manager and hopefully have started dreaming up your first (or second!) campaign.

Keep up with the latest trends on TikTok and give them your own spin. Visiting the Creative Center is a good start.

Try different ad solutions based on your campaign objective:

1. 📌 Spark Ads — Use existing, organic content from your account and reach the right audience.
2. 📌 TikTok Shopping — Showcase your products on your TikTok.
3. 📌 Interactive Add-Ons — Amplify your message and see results.

Check out the TikTok for Business website for more resources and inspiration

Have fun and happy TikToking!